A Design Director who believes creativity is a health practice.
Fifteen years across technology, film and fashion — Design Director at Ziff Davis, ex-Google, ex-Smule, founder of two brands. Every product I've shaped has had one job: get a person to do the thing that's good for them, and want to.
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Smule — Sing! and Magic Piano, 7 years. Google — Tilt Brush VR, Lens, ATAP, People & Sharing. Ziff Davis — Lose It!, DailyOM, Challenges, with Apple. SuperRare, for the artists. And two brands of my own, Sparkpick and SPARK + REBEL, for the version of wellbeing you wear.
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Healthier, longer lives come from habits people actually keep — and people keep the ones that feel like play. That's the whole design brief. Sing, move, paint, cook, laugh: every one of them is a wellbeing tool wearing a creative costume.
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A suite of wellbeing apps of my own. Plus mentoring designers on branding, self-branding and portfolios; brand and identity work; speaking. → design.by.monicama@gmail.com
Working with me
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"Monica is one of the hardest working people I've had the pleasure of working with.
She has a great eye and deep empathy for the customer. Her approach to design is collaborative, energizing, and passionate. “
—Patrick Rills, VP of Engineering • Ex-Everyday Health
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"One of the best leaders I've worked with.
She gives you a clear direction, then trusts you to run with it — and she's always there the moment you need her."
— Silu Manandhar, Product Designer • Everyday Health -
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"An excellent problem solver and critical thinker.
She asks the right questions, and provides insights you can actually act on."
— Ina Hirzel, Product Manager • Ex-SuperRare -
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"Extremely professional and efficient.
Monica helped structure all feedback across different teams at Google on a highly visible, quick-to-market Pixel 4 project — and it launched successfully to more than 100k retail stores."
— Daniel Jeppsson, Engineering Manager • Ex-Google -
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"Always with the biggest and most genuine smile.
Which makes her a solid and valuable team player who I legitimately look forward to working with again.”
— Constanza Moyano, Design Lead • Ex-Google
Product Design
Lose It!
Directing a 50-million-user redesign — a design system and 28 premium themes, shipped by a team of two.
Google — Tilt Brush VR & Pokémon on Pixel 4
A bold reimagining of a timeless brand.
Creative Direction
SPARK + REBEL
Founding a sustainable fashion brand for people who refuse to be beige — four collections, one of the first on DressX.
Voices in Jessica's Head
A comedy series about the voices that keep us small — written, directed and performed, every role, by me.
Let’s connect.
